Looking to fill a Minneapolis or St. Paul area position in mid to senior-level management. Previous experience  within operations, finance, marketing, retail, administration, health care, project management and customer service.

Holly Eide Resume       Minneapolis / St. Paul, MN 55401
Operations Director, General Manager, Project Manager, Administrator Hiring manager, Human Resources, Recruiters, Customer Service, Marketing, Retail,Research, General Manager, Entertainment
VP, Administration, Client Retention, Budget Planning, Cost/Overhead Reduction, Account Management, Brand Development, Research & Development, Finance, Payroll, Audits, Contracts, Medical Device, Internet Technology, Biotechnology, Restaurant, Entertainment, Government Recruitment/Retention, Training/Development, Performance Evaluations/Coaching, Personnel Management, Human Resources, Compliance, Resume
Areas of Expertise
Operational Excellence
Research Analysis
Finance / Budget
Risk Assessment
Project Management
Vision Planning
Start up
Brand Development
Customer Service
Employee Retention
Event Planning

Versatile business partner and ally, with previous experience achieving results by focusing companies on organization and superior service to its customers. Past experience as a director, general manager and supervisor have provided opportunities to streamline daily operations for efficiency as well as strengthen company financial results and relationships both internal and external.


Principal, Consultant   2009-Present                                                                                                     A.P. Marketing


Marketing and business development consultant


Medical Device Project - marketing and development of new business and technology. Project management of new sports product device -- concept, brand, design, production, market research, product launch, FDA & patent approvals.


Family Entertainment Project - Designed 12-month marketing campaign for struggling business.

Developed FEC informational website; created (For Purchase) – 15-page online business plan and accompanying financials for individuals wanting to start their own business. Created 47-page EBook – “Guide to Opening an Indoor Park”.


  • Increased business owner’s profits 20%.
  • Published small business Ezine articles.
  • Created and designed marketing website –

Operations Director  2009-2010                                                                                                          ROBOblaster, LLC   

Provided operational leadership to small entrepreneurial-owned marketing technology company.


  • Grew active accounts from 30 to 500 in less than 10 months.
  • Improved customer retention 30%; increased clients’ sales 20%.
  • Implemented new client services – phone & web traffic tracking.
  • Improved client satisfaction 50%, created a more efficient, automated and scalable service – clients manage online accounts, traffic reports & metrics.
    Client-facing initiatives: presentations, account management, sales, customer service, collected and implemented client-
    specific software metrics, tracked the impact new software implementation would have on clients and internal processes,
    discovered/corrected critical business issues. 
Created policies and procedures based on internal and external feedback.
    Hired, trained and supervised employees. Delegated work assignments; set expectations. Visited client sites to evaluate
    and resolve escalated issues. Communicated and followed up on sales opportunities.

 General Manager   2005-2009                                                                                                          Adventure Park Inc.

Indoor recreational theme park with accompanying food & beverage services.


  • Increased annual revenue by 6.5% and 20% the following year.
  • Grew monthly attendance from 0 to 4,000 by designing and executing target market promotions & strategic advertising.
  • Exceeded a competing national franchise chain’s attendance & revenue by 60%.
  • Reduced first year’s overhead and administrative costs by 30%.
  • Drove down insurance premiums from $24K annually to $3,000 by enforcing stringent safety / health practices.
  • Reduced advertising costs more than 50% in one year, while increased attendance through more cost effective, targeted measures.
  • During tenure, achieved and maintained “0” Customer and Employee Injury Loss Record.
  • Organized three annual community drives; the largest averaged more than 2,000 attendees.

Managed operating budget. Developed company brand. Conducted internal audits, reported financial analysis findings. Secured bids; negotiated bank, lease and vendor contracts. Supervised staff of 17. Managed employee hires, work schedules, performance reviews & promotions. Conducted staff meetings; provided motivation & training; encouraged growth & skill development. Monitored customer trends; evaluated customer satisfaction adjusting operations to suit.


   Implemented company-specific best practices. Ensured kitchen, food & beverage services exceeded safety regulations.
    Managed facility operations, building maintenance, & repairs. Oversaw daily register receipts/deposits including ATM 
    deposits/transactions. Managed accounts payable/receivable, payroll, workers comp, sales & use tax and year-end tax.
    Organized corporate, school, non-profit & community affair events

Equity Research Administrator   1998-2001                                                                        U.S. Bancorp Piper Jaffray

Executive administrator working with multiple senior sellside analysts managing more than $100B.


  • Assisted in the largest national “Lead-Managed Public Offering” for Medtronic & Boston Scientific in company history.
  • Received - 1999 Equity Capital Markets Award
  • Increased client attendance for annual conference by 15% resulting in more than 600 presenting companies to 800 institutional investors.
  • Collaborated on project with Martha Stewart and her team during company presentation for Martha Stewart Living Collection release.

    Tracked AMEX Biotech Index. Maintained confidential client financials for Fortune 500 medical device companies (Medtronic,
    Boston Scientific, Johnson & Johnson, Baxter, Beckman Coulter) and others in the restaurant and financial industries. Prior
    to print and electronic publication, proofread analyst reports for publishing to Reuters, Bloomberg, Dow Jones and other
    financial news outlets. Trained and supported new hires and offsite regional employees

 Government Administrator   1995-1998                                                           Hennepin County Government Center

Administrator for 80 employees. Direct support to Sr. County Recorder and three department heads.


  • Increased county profits 20%, implemented new Torrens Automation System resulting in higher employee productivity.
  • Received - 1997 Hennepin County Employee Recognition Award  
  • Increased Abstract Federal Tax Lien retrieval system by 50% due to change in employee throughput.
  • Received - 1997 Hennepin County Service Improvement/Team Effectiveness Award
  • Increased employee donations 20% during annual combined charity drive.
  • Received - 1996 Hennepin County Service to Colleagues Commendation Award

Generated weekly and month-end status reports. Coordinated work flow through multiple departments. Organized annual charity benefit. Managed employee payroll, new hires and performance reviews. Served as interim financial administrator during hired accountant’s leave of absence; maintained department budget, managed 200+ trust accounts, reconciled daily receipts.


Volunteer  2006-Present                                                                                                                                             H.E.M.I.       

Roles include administrative organization, financial model & planning, forward-looking statements, and marketing strategies. Collaborates on digital & printed materials for mass mailing.

  • Prioritize constant shifting responsibilities
  • Adapts to change easily
  • Quickness of thought and action balanced by desire to explore all options
  • Ability to work with assertive people in a demanding work environment                 
  • Seek tangible results by striving for perfection                                                           
  • Good use of judgment, tact, and discretion
  • Competent in Web 2.0 technology, social media and attraction marketing
  • Excellent writing skills  
  • Highly proficient in MS Office applications (Word, Excel, Powerpoint - charts, graphs, tables, formulas)                                                                                                 
  • Ability to reach compromises with employees by conducting meetings, addressing department issues and employee concerns


‘91-‘94 Associates Degree - Rasmussen Bus. College, Minnetonka, MN 

’90-’91 Minnesota School of Business, Brooklyn Center, MN        

Resume Keywords: VP, Operations Director, General Manager, Administrator, Customer Service
Holly Eide
Minneapolis / St. Paul, Minnesota 55401, 55403, 55304